Our Client Survey Results Are In!
Recently, we conducted our first Client Audit and
I’m writing to provide you with a summary of the results. 73 surveys were sent
and 54 were returned. The percentage of clients that responded was
73% (average for client audits is 39-40%).
The goal of the survey was to gain a better understanding of your
needs and interests to ensure that the service that we provide meets or exceeds
your expectations. We are pleased and honored that our clients gave us and
overall satisfaction rating of 4.9 out
of a possible 5 points! We have worked very hard to deliver that service
and those results are extremely gratifying.
Below
is a summary of the results:
For
most questions, the choices were Strongly
Agree, Somewhat Agree, Neutral, Somewhat Disagree, Strongly Disagree and I
don’t know.
The ratings below are on a scale of
1 to 5 (5 being the highest).
·
Overall Satisfaction. 4.9%
·
My advisor adds value above and beyond
investment performance. 4.9 %
·
My advisor takes a proactive approach to
managing our relationship. 4.9%
·
I receive good value for the fees I pay
my advisor. 4.8%
·
My advisor takes the time to understand
my financial needs and concerns. 5.0%
·
My advisor puts the needs of me and my family
first when making recommendations regarding our plan or portfolio. 4.9%
·
I am confident in the skills of my
advisor’s team/assistant. 4.9%
·
My calls and e-mails are returned
promptly 4.9%
·
The written communications I receive are
valuable. 4.7%
·
The account is handled with few errors. 5.0%
·
Many problems I encounter are resolved
quickly. 5.0%
·
Do you feel it is important for your
advisor to provide you with educational opportunities about the markets,
investments and insurance, such as newsletters or workshops? Yes (58%), No (28%), I don’t
know (13%).
·
Please rate the following communications
that you receive from your advisor in terms of their value to you. 1 to
4 (4 being the highest).
Face
to face meetings 3.6%
Telephone review meetings 3.6%
Performance meetings 3.8%
Client View Life 3.4%
·
Your advisor is considering offering
clients the following communication or event in the next 12 months. Please rate
each in terms of its value to you. 1 to
4 (4 being the highest).
Market commentary 3.2%
Newsletter focused on
financial planning topics 3.1%
·
In a 12 month period, how often do you
expect to meet (either face-to-face or by telephone), to discuss your portfolio
of financial plan? 3.7 reviews per year
·
Are you comfortable discussing the
administrative details of your portfolio or financial plan with
someone on your financial advisor’s support team. Yes
(91%) No (2%) I don’t know (7%)
·
I would recommend the services of my financial
advisor to family, friends and colleagues. 4.9%
I
will use the results of the survey to further improve my services to you
all. We are pleased to see that most of
you see value in the way our meetings and communications are delivered. The frequency of client meetings is based on
the following schedule:
·
Clients who have $500,000 and above in
assets under management have 4 review meetings per year.
·
Clients who have $300,000 to $499,000 in
assets under management have 3 review meetings per year.
·
Clients who have under $300,000 in assets under management have 2
review meetings per year.
·
Our minimum account size for new clients
is $500,000.
Recently,
we began sending a monthly financial
planning newsletter as well as a quarterly market commentary via email. In the
future, I would like to hear your feedback on how useful these are to you. I will connect with each of you during our
next meeting to insure that we are clear on what you are expecting to
accomplish over the year and tailor future meetings accordingly. Our
average client tenure is 12.73 years. We are pleased to hear that 38% of you have
referred us to family, friends and colleagues.
Thank you to those who have referred us.
It is truly one of the greatest complements that we could
receive. We strive to bring peace of mind to the people we work with, and
appreciate your confidence in putting your friends, families and colleagues in
our hands. Thank you.
The
winner of the drawing for $500.00 was
Alan Seale. Congratulations Alan!
Sincerely,
Timothy
Watters, CFP
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